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Taekwondo is a sport that has high requirements for mats. Good taekwondo mats not only provide safety protection for practitioners, but also enhance the training experience. As taekwondo has become more popular globally, the overseas taekwondo mat market has also shown good development momentum.
According to the survey data, the global taekwondo mat market size is expected to reach $280 million in 2023, and will maintain an annual compound growth rate of around 8% in the next 5 years. Among them, North America is the largest market, accounting for about 40% of the global market share. The Asia-Pacific region is closely behind, accounting for 35%, with the fastest growth. The market share of the European region is about 20%.
In terms of product types, EVA foam mats, with their good cushioning performance and durability, dominate the taekwondo mat market, accounting for nearly 60% of the market share in 2023. PVC mats are next, accounting for about 25% of the share. New material mats such as memory foam mats and TPE mats are also emerging, with great growth potential in the future.
In terms of sales channels, professional sports goods stores and online e-commerce platforms are the main sales channels for taekwondo mats, accounting for more than 80% in total. At the same time, taekwondo clubs’ own online stores are also gradually rising.
In summary, with the continued development of global taekwondo sport, as well as the emphasis on sports safety and training experience, the overseas taekwondo mat market has broad prospects. Product innovation and channel optimization will be the key to future competition for enterprises.